According to Eric Balchunas, the marketing strategy behind Tang’s association with astronauts in the 1980s was a major success, driving widespread adoption among children despite the product being primarily sugar in liquid form (source: Eric Balchunas Twitter, May 10, 2025). This case study is relevant for crypto traders and investors, as similar branding tactics are now used by blockchain projects to build trust and attract retail investors. Recognizing the power of narrative-driven marketing can offer traders an edge in identifying early-stage cryptocurrencies with strong community growth potential.

According to Paolo Ardoino on Twitter, Tether is actively developing its AI website and branding, indicating a strategic move to strengthen its position in the artificial intelligence and crypto sectors. Traders should monitor Tether's AI developments as they may impact USDT utility, brand perception, and potential integrations in decentralized finance platforms. Verified source: Paolo Ardoino Twitter, April 27, 2025.